The Basics of Search Engine Positioning

The Basics of Search Engine Positioning

Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven’t changed through the years. Apply these tips to increase your rankings: Tip 1-Don’t be too quick to change domain names. Google has an aging delay for any new domain-it can take up to a year for your keywords to start showing in the searches. Tip 2-Optimize your site for your target audience, not the search engines. Always think about what impression your site gives your users-you’ll create a better site the engines will like. Tip 3-Do KEYWORD RESEARCH extensively. Everything else revolves around the keyword phrases you choose, so it’s critical you choose the best ones. http://WordTracker. com and http://KeywordDiscovery. com are two information databases that show you what words people are searching for and suggest words you can use. Tip 4-Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www. highrankings. com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific [ones]. ” If possible, use keyword phrases as your navigation words. Tip 5-Program your site to be “crawler” friendly. Search engines send out “crawlers” to gather information from your site so they understand how to rank it. • Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information. • Don’t design your site in Flash-there’s nothing for the crawlers to read. If they can’t interpret the information, they can’t classify your site. • Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page. Tip 6-Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your site, use the phrase that describes the page you’re clicking to. For image links, make sure those phrases are contained in the image’s code. Tip 7-Write compelling copy for key pages of your site based on your chosen keyword phrases.

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Choose a few keyword phrases that apply to the particular page you’re writing and work those phrases into the copy. Tip 8-Incorporate your keyword phrases into each page’s unique title tag. Title tags are given significant weight with search engines. The title tag is the information that shows up in the search engine results so it’s crucial that it be enticing, not just crammed with keywords. Tip 9-Make sure your site is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your site, you have to offer something worth linking to. Beyond your product or service, you need something that puts you over the top: an information service, a superior presentation, or great variety. Tip 10-Don’t be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they’re going to add up to a lot more than just that one keyword phrase that you think is the good big money one.

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Search Engine Positioning

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Search engine positioning 6 Steps To Creating Your Own Information Products! Posted By: Doug Champi

For Internet marketing and some affiliate marketing purposes alike, creating your own info products is a must. Internet marketers need their own products to brand themselves and aid their climb to expert status, affiliate marketers need products to use as ‘ethical bribes’ to get people to join their opt-in lists – and by using their own info products they get the added benefit of being able to distribute their affiliate links to more people through the content of the products they create.

The 6 Steps To Creating New Products:

1) Start with a niche or area of Internet marketing, affiliate marketing, etc, that already has a demonstrated popularity and demand for information. While finding untapped niches can be very lucrative, for fast production of info products stick to areas with a demonstrated market already in place – there’s a lot more readily available information to use in your research.

2) Do your keyword research, finding out what relevant keywords are being searched for and which of those terms are getting the highest bids at AdWords or your favorite Pay-Per-Click (PPC) search engine. While you would never put PPC ad links on your salespage, keywords with lots of PPC buyers, especially high-cost bids, are already making people money and getting them traffic – thus demonstrating the greatest interest.

3) Create your salespage for the as-yet-to-be-created info product, be it an e-book, videos, audios, etc. Focus your copy around what relief, i.e. solutions your product gives to the problems your prospects are facing. Stress the benefits, not the features of the product, and work your main keywords in liberally. Just be sure your main focus is on a smooth flow from start to order button, not on getting the very best SEO benefits from the page – always write for humans, not machines. Focusing on the SEO content will break the psychology of the sell – not something you want to do, even though you see that all the time online.

4) Review your salespage. Ask yourself if it describes a product you yourself would be panting to buy if it were priced at $97 or more. If not, add what you feel is missing to take it to that level and sell the ‘sizzle’ even more. Is there ANYTHING you feel could be added to the product to make it even more of a no-brainer? Add it to your salespage then!

5) When you have a salespage that has you salivating to buy the product for $97 or $197, price it at $47 and put the salespage aside.

6) Now you have an outline for creating your new info product – it has to live up to every promise you’ve made on the salespage! Create the product and as you go, make note of any further information that comes to mind during the creation process. Once your product fulfills every single angle discussed on the salespage, use those new notes to add even more to it. Try to find at least 4 or 5 more important points, areas to cover and/or questions to answer and add them to your product.

Always keep in mind that the easiest way to create a strong market for your next product is to heavily over-deliver on your current one!

Following those 6 steps fully will create a dynamite new product that really over-delivers – and as long as your actual knowledge of the subject is up to the task, you’ve created a masterpiece info product that can really help the people in your chosen target niche – one you’re proud to put your name on.

Does that mean you’ve just written a best-selling product that will propel you to the upper echelons and take you closer to your dream lifestyle? Unfortunately, no. Success of any given product online has less to do with the value of the content than with the sales funnel, affiliates, joint venture partners, release timing, bonuses, your opt-in list size and any myriad of other factors – factors way too numerous to cover in this post. Suffice it to say that a lot of garbage has sold well online and continues to sell today thanks to those factors while some really helpful gems twist on the vine, never really seeing the light of day.

What this product WILL do for you is show your expertise to those who DO read it, watch it or listen to it, and turn many of those into fans of your products, anxiously awaiting your next release. Once you have a product you feel is excellent, then focus on all those factors that make it sell better, from blogging, tweeting, article marketing and video submissions to firing up your affiliates and finding new JV partners willing to announce it to their own lists.

And while all that is in motion, start the 6-step advanced info product creation process anew, getting your followup product ready to release as soon as sales plateau for your original release.

Search Engine Positioning

Doug Champigny is a world-famous Internet marketing mentor, speaker and super-affiliate. For more help from Doug Champigny, visit his Internet Marketing blog and his Captain Affiliate Affiliate Marketing Training Blog.

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